Nail Guns for Girls, Sewing Machines for Boys

Language impacts us in ways we are aware and, often times, unaware of. As we form opinions about others and ourselves, we are at the risk of unconsciously taking cues from the media to substitute what we might not know. Nail Guns for Girls, Sewing Machines for Boys considers language by pairing products with a specific audience they are not targeted for, while still having part of the product's name relate back to a specific gender. It is vital to be aware of yourself as part of a larger target audience and to consider the poor balance advertising can hold within our lives.